Zonal Marketing
collaborated with the head of marketing and head of digital at novus leisure to implement a brand new email marketing system for novus leisure that integrated with EPOS, CRM, Ticketing and was GDPR compliant for all email marketing data (approx 1.5 million email addresses).
facts.
Migrated 1.5 million email addresses from a retired CRM system to Zonal’s email marketing system creating a Single Customer View for Novus Leisure and all its brands.
Worked with the Marketing Team at Zonal to map and build the customer journeys, the Single Customer View and ensure the safe and timely emailing of the database to re-engage ahead of GDPR implementation.
Led on all the communications between all suppliers and stakeholders.
