f.LDN
Freshers.London (F.LDN) - a new Novus Leisure brand. delivered in-house student promotions to engage more than 300,000 students attending London universities each year.
Initially branded as “Late Night London Students” the brand developed into freshers.london promoting 43 novus leisure sites across London and the UK. Its main focus was to drive awareness and increase student attendance to the venues.
developed and managed this product and brand from conception; delivered the events the events associated with the freshers campaigns and the social media accounts.
facts
Generated more than £2 million in revenue over a four year period and brought in sponsorship from brands such asRed Bull, Heineken & Coca-Cola worth £100,000.
Engaged on average 100,000 customers a year over four year period attending events in London.
CRM DATABASE MANAGEMENT
Built contact base from scratch, increasing 10,000 year on year, to a final database of 50,000 student contacts. Grew social media presence across all platforms to >20,000 followers.
