Top 3 NEW Instagram Updates for 2021
Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover brands on social media definitely makes it a channel to keep a close eye on.
Instagram has grown to become one of the most powerful channels for businesses to tap into their target audience and the social media network has introduced some new features that you SHOULD be using on your account to get the best out of the platform.
reels
Reels may not be so new but it now allows users to record 30-second videos with audio and creative effects. The video-sharing app TikTok has an identical concept and Instagram Reels is for sure a competitor.
2. Instagram shopping
The new tab “Shop” makes it possible for users to discover brands and products in a whole new way. Choose between “Browse Shops”, “See Editors´ Picks”, “Guides” and “Shop Collections”. This feed is based on what content you’re engaging with, e.g. what you like, brands you follow and new suggestions. Furthermore, you can also add a checkout in Instagram. This is a total game-changer and benefits both consumers and e-commerce brands as it makes the step to purchase much shorter.
3. Instagram guides
A new way for users to collect posts, products or places in a microblog and share with their followers. The Guide feature is still quite hidden, but you can find it under the new “Shop” tab. Together with the shopping function on Instagram, this will bring a new level of inspiration. For influencers, it opens up new opportunities to use this tool in collaborations to curate a list of recommended products.
